The lovely Auction For The Promise Club released their new track This May Hurt on Friday along with this intriguing video. Directed by Adam Taylor, the multi-dimensional, animated-visuals are both the product of and representative of the drive, determination and energy of the band. Shifting from a sincere mountainside performance to quirky graphics, This May Hurt is beautifully shot and evokes and an undeniable sense of freedom.
That strange bird character may be bordering on something that would pop up in a nightmare, but the track is pretty darn dreamy. Watch it below.